How to harness the great forces of capitalism to save the world from catastrophe. The forecasts are grim and time is running out, but that's not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a surprisingly hopeful message: We can solve global warming. And in doing so, we will build the new industries, jobs, and fortunes of the twenty-first century. In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. These entrepreneurs are poised to remake the world's biggest business and save the planet--if America's political leaders give them a fair chance to compete. 12 illustrations.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
My review for the American Physical Society:
This is directed at professional, typically Ph.D., physicists. Your mileage may vary... "Earth: The Sequel, The Race to Reinvent Energy and Stop Global Warming" Fred Krupp (President of Environmental Defense Fund) and Miriam Horn, W. W. Norton & Company, New York (2009). ISBN-13 978-0393334197. The US Federal government spends about $1 billion each year on research and development in renewable energy. That's less than ExxonMobil's daily revenue. And each year the oil and gas industry spends... more info
An aspirin for all the gloom and doom:
This is an uplifting and hopeful book. It details how entrepreneurs rise to the occasion when the conditions are right. Global warming has awakened the creative drives of companies and scientists and individuals, on an international scale. The need for carbon caps and carbon trading are well documented in this work. It becomes abundantly obvious (reading this very informative treatise) that legislation that deals with any given process (such as corn derived ethanol) is doomed to failure and backlash... more info
good stuff:
I was impressed with the book and it came in great shape so im pleased
Earth: The Sequel:
If you vote or want to be an informed citizen, you must read "Earth: The Sequel" by Fred Krupp and Miriam Horn. I thought that I was up to speed on renewable energy, alternate energy, or global warming, but my eyes were opened wider from reading this book. It is written in a interesting style, making personal the success stories of inventors and entrepeneurs. The same material could make your mind wander without the human interest approach. Fred Krupp is a strong advocate of "cap and trade" legistration.... more info
